Founder Spotlight with Grace Gallagher
Grace Gallagher is a writer & editor working with beauty, health, and wellness brands and websites. In 2018, she struck out on her own as a freelance writer and editor after earning an MFA in Creative Writing. She lives in Portland, Oregon.
See below for the full interview.
Dish on your business & mission in one sentence.
I’m a freelance writer and editor working in the health, lifestyle, and beauty sphere.
What is your favorite part about working for yourself?
All of my time feels like mine to structure in a way that works for me. When I used to work in an office I felt like I had to sit there for eight hours, even if I didn’t have eight hours worth of work to do.
What are your top tips for new entrepreneurs and freelancers//those thinking about making their passion their moneymaker?
I always assume that anyone I may be competing with for a gig is as good of or a better writer than I am, so I set myself apart in other ways. For me, this means being reliable, responsive, asking questions if something doesn’t make sense to me, and being clear with expectations. The aspects of the job that feel less creative are an opportunity to stand out.
Could you share a bit about your creative process?
There’s not much to write about if you just sit in a room writing all the time. I find inspiration in observing the world, people watching, listening to other people’s stories. I take those experiences with me when I sit down at my desk and even if I end up deleting the first few paragraphs, I’ve learned that the best way to figure out what I’m trying to communicate is to observe, then start writing whatever comes out.
You’ve worked with brands like Sunday Riley, Vital Proteins, Romper. How do you discover and maintain client relationships?
Finding and maintaining clients is the part of my job that has gotten exponentially easier since I started freelancing in 2018. A lot of clients have been by referral from previous brands and editors. Twitter is a really good resource to find out who’s looking for pitches. Also, if you’re interested in working with a specific brand, reach out directly!
What are the tools you & your business couldn’t live without?
I rely on Trello for organizing my work projects, Clarity Money for tracking income (Clarity is now Marcus), and of course, Gmail. I also use the Pomodoro Technique which is setting a timer for 25 minutes of uninterrupted work, followed by a five-minute break.
What gets you inspired?
I read a lot of books and articles. Reading great writing inspires me to try to make something of my own.
What are you most looking forward to?
I’m looking forward to seeing what the next five years hold. I’m looking forward to taking on more creative projects and hopefully continuing to get into bigger name publications.