The Rise of Underserved Founders: Empowering Husbands to Join Their Wives' Businesses

Lately, I've noticed a fascinating trend in my conversations with founders and entrepreneurs. TL;DR: Underserved founders are building businesses so successful that their husbands are leaving their corporate jobs to work for them.

I speak with more than 20 founders and business owners each month—some are clients, some are networking calls, and others are potential partnerships in the making. These conversations give me a unique vantage point, allowing me to spot not only market trends but also to understand how people are doing on a human level.

And recently, there's a recurring theme. Female founders are telling me that they are bringing their husbands into their businesses. Not to run the business—they’ll still lead and steer the ship—but their husbands are leaving corporate careers to work for them in some capacity.

Let that sink in for a minute: These underserved founders have built businesses so successful and stable that they can fully support their families. Their husbands, who may have been working traditional 9-to-5 jobs, are opting to join their wives in their entrepreneurial journey.

There’s something incredibly powerful about this shift. Historically, the narrative has often been the opposite—men leaving corporate jobs to build businesses while women maintain the household or work a stable job. But now, these women are changing the game. They're not only building businesses—they're building legacies that can sustain their families and reshape traditional roles.

The businesses these women have built provide the financial stability and growth potential to give their families more freedom. More importantly, it’s a testament to the grit and determination of underserved founders who have faced countless barriers but still thrive.

This trend highlights a shift in the entrepreneurial landscape. Underserved founders, particularly women, are rewriting the rules and creating new norms, where their success is the foundation for a thriving family business.

I can’t wait to see where this goes next.