Are You Trying to Double Your Revenue This Year? Let's Talk About Why

I often hop on calls with founders to discuss their goals for the year. Without fail, the response is: “Ideally, we’d double our revenue in the next twelve months.” My next question is always, “Why?”

It’s in this moment that the true goal often comes to light:

✨ I want to spend more time with family/kids

✨ I want to pay myself more

✨ I want to make a greater impact

✨ I hope to be acquired one day

Sometimes, it’s just that “doubling revenue” feels like the right answer in a culture obsessed with the ‘go-go-go’ hustle mentality. We’re constantly pushed to scale, grow, and double everything.

But let’s take a step back.

Grow in alignment with your values, goals, and lifestyle. Scale, but do so sustainably and profitably—so you can actually enjoy your life as you build your business. Start small, stay focused and lean, and let your growth be organic and true to your personal and professional vision.

If your goal this year is to double or even quintuple your revenue, I’m here to support that too! Just make sure your growth strategy aligns with what truly matters to you and supports your long-term vision.

Let’s make sure your business growth doesn’t come at the expense of your happiness and well-being.