The Power of Choice: How Offering Multiple Tiers Can Transform Your Client Relationships

People love having choices. When given the power to decide between options, clients feel empowered and valued. If you're only offering a single option, the decision is binary: "yes" or "no." But when you provide multiple choices, you give clients the ability to choose what fits their needs and budget best, creating a more engaging and dynamic decision-making process.

Leverage this strategy in your business by offering three distinct tiers:

1️⃣ The Foundational Tier

This is your entry-level offering. It provides a taste of what you can deliver, staying just under the client’s budget.

Example: Offer foundational work like initial strategy or market research. This tier might be a starting point that allows clients to experience your services while staying within their budget.

Why? Worst case, you start here and lay the groundwork for future, more comprehensive work. Best case, clients are intrigued and decide to opt for a higher tier.

2️⃣ Foundational + 1 Service/Offer

This tier includes everything from the Foundational Tier, plus one or two additional services that align closely with the client's needs.

Example: Combine your core offering with the foundational work. For instance, if your core service is strategic planning, include that along with initial market research.

Why? This is where clients are likely to land, as it balances their budget with additional value. It’s often the sweet spot where both you and the client find mutual benefit.

3️⃣ Foundational + 2-3 Services/Offers

This is your premium tier, showcasing a comprehensive package of services. It’s the aspirational option, demonstrating the full extent of what you can offer.

Example: Offer a full suite of services such as fractional CMO support, interim marketing department, or a complete rebrand including website redesign, logo, and marketing assets.

Why? This tier shows clients what’s possible and the value of higher-level support. It also helps prevent scope creep by making it clear that certain deliverables are reserved for this tier. Clients understand that to access this level of service, they must first engage with the foundational work.

⚡ Why is this approach effective?

By narrowing your offerings, you give your clients a choice. You show them the potential in working with you. You demonstrate your value and worth by sharing higher level support than they may need in the moment. You eliminate scope creep. You provide options. You pave a path for success with differing levels of support for your clients.